Google Ad Grants

Who it is best for

Charities with useful landing pages for donations, volunteering, services, helplines, events, education resources, and campaigns where search intent maps to a measurable action.

Eligibility notes

Qualifying nonprofits need Google for Nonprofits eligibility and must follow Google Ad Grants account, campaign, landing-page, and compliance requirements.

Source-checked notes

• Google's official page says Ad Grants helps nonprofits raise awareness, attract donors, and recruit volunteers using Google search ads.
• The page states that each qualifying nonprofit has access to up to USD 10,000 per month in search ads shown on Google.com.
• The grant is valuable only when the charity has strong landing pages, conversion tracking, keyword ownership, and monthly account maintenance.