Google for Nonprofits

Who it is best for

Charities that need email, collaboration, search ads, campaign landing pages, and YouTube fundraising tools.

Eligibility notes

Registered nonprofits that pass Google's eligibility checks; local rules vary by country.

Source-checked notes

• Google's public program navigation lists Workspace, Ad Grants, YouTube Nonprofit Program, and Google Earth and Maps.
• Ad Grants can be valuable, but only when the charity has landing pages, conversion tracking, and compliant campaign management.
• Check UK eligibility through Google for Nonprofits rather than assuming US 501(c)(3) rules apply.