Fundraising tool
Charity donation page conversion checker
Donation pages fail when they ask for money before proving trust, explaining the action, or making the payment route easy. Use this checker before sending supporters, email lists, social traffic, paid search, or Google Ad Grants visitors to a donation page.
Conversion checks10Weighted around donor clarity, trust, payment flow, consent, and follow-up.
Best usePre-launchRun before campaign traffic, email sends, or paid search setup.
Claim disciplineSource-backedImpact, urgency, and donation amount claims need approved evidence.
Data entryLocal onlySelections run in the browser and are not submitted.
1. Tick what is true about the donation page
What this checker should prevent
- Campaign traffic arriving on a donation page with no clear ask, weak trust signals, or unsupported impact claims.
- Gift Aid, payment, optional fee, recurring donation, receipt, or refund confusion that increases donor support workload.
- Marketing consent being mixed into the payment journey without clear donor choice or ownership.
- Fundraisers improving copy while finance, CRM, analytics, and monthly testing remain unmapped.