Fundraising platform guide
Online fundraising platforms for UK charities
Online fundraising platform choice should start with the donor journey and reconciliation workload, not only the headline platform fee. UK charities should compare total fees, Gift Aid handling, campaign reporting, supporter data, CRM ownership, email follow-up, and event workflows before switching platforms.
Compare the full cost
- Monthly subscription or membership fees
- Payment processing and card fees
- Gift Aid reclaim or service fees
- Event, ticketing, merchandise, paying-in, high-value flow, VAT, and refund handling where relevant
Compare the fundraising workflow
- Peer-to-peer fundraising pages, campaign pages, donate buttons, and regular giving
- Embedded donation forms, hosted donation pages, donor CRM, and recurring gift retention
- Branded donation journeys, event registration, mass participation, supporter-data ownership, donor impact maps, and video stories where trust matters
- CRM exports, campaign attribution, Gift Aid reconciliation, and monthly finance reports
- Email, SMS, WhatsApp, and stewardship follow-up with consent and opt-out controls
Avoid weak implementations
- Do not pick a platform from a 0% platform-fee claim without modelling other deductions
- Do not import supporters into email or CRM tools without consent provenance
- Do not launch event fundraising before testing mobile donation and registration flows
- Do not compare donation totals without checking timing, refunds, Gift Aid, and reconciliation rules
Related tools
Interactive tool
Charity donation platform fee calculator
Model the real cost of donation platforms by entering the fees currently shown by JustGiving, Enthuse, Donorbox, Givebutter, GoFundMe Pro, PayPal Giving Fund, Stripe, or another route. The calculator does not assume provider rates; it turns your current fee inputs into net income, effective fee rate, and reconciliation checks.
Interactive tool
Charity donation page conversion checker
Check whether a charity donation page is ready before sending supporters, email traffic, social traffic, paid search, or Google Ad Grants visitors to it. The checker focuses on source-backed claims, donor trust, practical payment flow, consent, analytics, and follow-up ownership.
Interactive tool
Google Ad Grants keyword intent planner for charities
Plan Google Ad Grants keyword themes around donor, volunteer, service, event, helpline, resource, or awareness intent before building campaigns. The planner keeps each keyword group tied to a useful landing page, conversion action, negative-keyword idea, and monthly review owner.
Decision notes
- JustGiving is listed because its official charity page describes UK charity joining, fundraising products, a Start plan with no monthly subscription fee for new charities, standard payment processing fees, and an optional 5% Gift Aid reclaim service fee.
- Enthuse is listed because its official pricing page describes transparent pricing, charity fundraising products, product-specific subscriptions, fee components, and VAT caveats.
- Donorbox, Givebutter, and GoFundMe Pro are listed because their official pricing pages describe nonprofit fundraising plans, donation forms, peer-to-peer campaigns, recurring donations, donor tips, Essentials or custom pricing routes, platform fee ranges, or payment-processing caveats.
- Meta Facebook and Instagram fundraising is listed because Facebook Help says that beginning October 31, 2023, Meta is partnering with PPGF to support donations benefiting nonprofits in the US, UK, Australia, and Canada.