Traffic tool

Google Ad Grants landing page checker for UK charities

A Google Ad Grant can send useful visitors only when the destination page answers real search intent and has a measurable next action. Use this checker before building campaigns or sending grant traffic to a weak page.

Readiness checks8Weighted around content quality, conversion, trust, and maintenance.

Best usePre-campaignFix the page before keyword and ad work.

Traffic policyUseful pagesAvoid thin donation pages and generic programme descriptions.

Data entryLocal onlySelections run in the browser and are not submitted.

1. Tick what is true about the landing page

The page has one primary goalDonation, volunteer signup, helpline use, event registration, service access, or resource download is clearly prioritised.The content matches a real search intentThe headline and opening copy answer the query a user would type into Google, not just an internal programme name.The page has enough original useful contentIt explains eligibility, steps, costs, deadlines, location, outcomes, or evidence instead of repeating generic charity copy.There is a visible conversion actionThe main button, form, phone number, email, map, or download is visible without making the visitor hunt.The page shows trust and accountabilityIt includes charity identity, registration details, contact route, privacy or safeguarding context, and credible evidence.Conversion tracking is plannedThe team knows what event counts as success and how it will be measured in analytics or campaign reporting.The page works well on mobileText, forms, buttons, and media are readable and usable on mobile connections and small screens.Someone owns monthly maintenanceA named staff member or supplier will review search terms, broken links, conversion data, and outdated content.

How to interpret the score

80 or above means the page is probably ready for campaign setup and conversion tracking checks.
60 to 79 means the page may be usable after fixing the highest-impact gaps.
Below 60 means the charity should improve the page before spending time on keywords and ads.
This checker supports planning only. Google Ad Grants eligibility, account rules, and campaign compliance still need official Google review.

Related source-checked benefits

Ad Grants guide

Search advertising and campaign traffic

Google Ad Grants

Google's official Ad Grants page says each qualifying nonprofit can access up to USD 10,000 per month in search ads shown on Google.com.

Official Google Ad Grants page verified2026-06-22

Workspace, advertising, maps, video

Google for Nonprofits

Workspace for Nonprofits, Google Ad Grants, YouTube Nonprofit Program, and Google Earth/Maps access.

Official program page verified2026-06-21

Email, documents, meetings, shared storage

Google Workspace for Nonprofits

Google's official Workspace nonprofit page lists Google Workspace for Nonprofits at USD 0 per user per month and discounted Business and Enterprise nonprofit offers.

Official Google Workspace for Nonprofits page verified2026-06-22

Maps, service directories, impact visualisation

Google Earth and Maps for nonprofits

Google's official Google Earth and Maps nonprofit page says Google for Nonprofits provides Google Maps Platform credits to nonprofits.

Official Google Earth and Maps nonprofit page verified2026-06-22

GIS software, mapping, location intelligence, training

Esri Nonprofit Organization Program

Esri's official Nonprofit Organization Program page says eligible nonprofit organizations can receive discounts on ArcGIS software, subscriptions, and training.

Official Esri Nonprofit Organization Program page verified; international eligibility caveat preserved2026-06-22

Video storytelling, fundraising, supporter education

YouTube Nonprofit Program

Google's official YouTube Nonprofit Program page says verified nonprofits get access to nonprofit-useful YouTube features including link-anywhere cards, YouTube Giving features, and Creator Academy lessons.

Official YouTube Nonprofit Program page verified2026-06-22

Design and communications

Canva for Nonprofits

Design platform for nonprofit brand, campaign, social, and fundraising materials.

Official page reachable but protected in automated checks2026-06-21

Design, PDF, e-signatures, creative content

Adobe for Nonprofits

Adobe's official nonprofit page lists special pricing for eligible nonprofits, including Acrobat Pro, Adobe Express, and Creative Cloud routes.

Official Adobe nonprofit page verified2026-06-21

UK charity technology, payments, training

Charity Digital

UK-focused charity technology hub with shop, payments, training, events, and selected discounted products for charities and non-profits.

Official UK charity technology hub verified2026-06-21

Microsoft 365, Azure, Dynamics, security

Microsoft for Nonprofits

Microsoft publishes nonprofit grants and discounts including Microsoft 365 Business Basic free for up to 300 users, annual Azure credits, and discounted business applications.

Official nonprofit offers page rechecked2026-08-12

Microsoft 365, Teams, email, security

Microsoft 365 nonprofit discount

Microsoft's official nonprofit pricing page lists Microsoft 365 Business Basic as a grant free for up to 300 users, Business Standard at USD 3.00 per user monthly, and Business Premium at USD 5.50 per user monthly when paid yearly.

Official Microsoft 365 nonprofit pricing rechecked2026-08-12