Search intent tool
Google Ad Grants keyword intent planner
Good Ad Grants campaigns start with search intent, not a spreadsheet of broad charity terms. Use this planner to map a campaign goal to keyword themes, the page each searcher should land on, starter negative keywords, conversion tracking, and monthly review evidence.
Campaign goals6Donation, volunteering, service access, events, support, and resource intent.
Readiness checks8Weighted around landing-page fit, source claims, tracking, and ownership.
Best useBefore campaignsBuild the page and measurement plan before expanding keywords.
Data entryLocal onlyInputs and selections run in the browser and are not submitted.
1. Plan the campaign route
2. Tick the evidence already ready
Use this before keyword expansion
- Keep donation, service access, volunteering, event, and advice searches in separate intent groups.
- Do not send every keyword to the homepage or to a donation page that does not answer the searcher's need.
- Review actual search terms monthly so irrelevant traffic becomes negative keywords or new useful pages.
- This planner supports campaign planning only; Google Ad Grants eligibility, account rules, and campaign compliance still need official Google review.